Thanks to an impressive range of talents, a strong passion for execution and detail, and an ability to quickly learn and adapt, I have become an integral contributor and achieved great success at each step of my career. In other words: I’m a time-saving, resource-conserving, multi-talented creative marketing asset; a “Renaissance man,” if you will.
A self-driven, multi-talented creative marketing expert with over a decade of exceptional graphic design and copywriting experience at several top businesses. Passionate about execution, detail, and proper communication across multiple platforms. Possessing a unique combination of skills and knowledge, a capacity to execute even in high-pressure scenarios, first-class organization skills, and a proven ability to quickly learn and adapt.
With education and experience in marketing, graphic design and journalism, expertise spans across the realms of writing/editing, logo design, branding, email/web design, content management, event coordination, voiceovers, and much more.
A virtuoso with the Adobe Creative and Microsoft Office app suites; HTML- and CSS-based email and website design/manipulation; social media marketing; B2C marketing; and various project management (Asana, Basecamp, Trello, Wrike) and CMS platforms (Constant Contact, ExactTarget, Prezi, WordPress). Excellent written communication, grammar and spelling. Practiced in promotional and event support, voiceover recording, and photography (architectural, landscape, portrait, and sports).
My whole spiel:
Born in Washington, DC, and raised in Bethesda, MD, I helped relaunch a newspaper at my middle school, became a sports reporter my junior year in high school, and subsequently freelanced for a sports wire service for both the Washington Nationals and Baltimore Orioles for three seasons.
At age 20, I joined the Washington Nationals’ Creative Services and Publications Department and was on a team of three that launched the team’s Inside Pitch game day publication. In addition to writing, editing, and designing graphics for each of the team’s publications, I also coordinated the annual team photo and assisted in executing advertising, promotions and events across various departments.
In the years since, I have been fortunate to work for five great organizations in vastly different realms and establish myself as an essential piece to the success of each business.
At the headquarters of California Tortilla, the East Coast fast-casual Mexican chain, I specialized in designing advertisements, coupons and in-store branding elements; successfully executed a social media-driven summer concert series by partnering bands, franchise locations and a popular radio station; created a Hot Sauce Guide to correlate with the chain’s signature Wall of Flame; and assisted with many promotions and events, a menu revitalization, and the beginning stages of a brand overhaul.
I then served as the Marketing and Events Coordinator with the Diamond Dream Foundation – a charity foundation whose primary mission is to provide baseball equipment and training to underprivileged youth in the Washington, DC area. I revitalized the foundation’s print and digital appearance with a new logo and corresponding collateral; managed content and design for its website; wrote and designed press releases; and fully coordinated and executed the foundation’s annual charity golf tournament featuring favorite local athletes of past and present.
I next became Distribution and Digital Manager at HOME & DESIGN Magazine – the DC area’s premier luxury home and home design publication – following a promotion from my prior role as Advertising Assistant and Office Manager. I achieved great success in expanding the magazine’s social media outreach and improving the functionality of its website; I also laid the groundwork for a brand new website intended to revitalize the magazine’s online presence. Additionally, I coordinated and designed advertisements and marketing materials; managed issue circulation and the subscriber database; and raised over $15,000 for the Children’s National Medical Center through a company-sponsored designer sample sale.
As Coordinator of Marketing and Advertising at Total Wine & More – the nation’s largest independent wine, spirits and beer retailer – I was called upon to specifically manage marketing and advertising projects requiring a quick turnaround, including emails, print advertisements, in-store signage, flyers, billboards and coupons, plus the production of monthly Buying Guides for multiple markets. My level of expertise with the company’s many intricacies, my strong attention to detail, and capacity to learn on the go made me the go-to project guru within the Marketing department. Perhaps my most prominent role was managing weekly print advertisement features with several different newspapers across the contiguous United States – including Arizona Republic, San Antonio Express-News, Star Tribune (Minneapolis-St. Paul), St. Louis Post-Dispatch, and The Washington Post – all of which led to positive sales growth in markets that were previously struggling to contend with local competition.
In 2017, I joined PenFed Credit Union as a Graphic Designer on a quickly-evolving Creative team. In my nearly-five-year tenure, I’ve been entrusted to tackle a wide range of design projects: in-print advertisements, billboards, emails, posters, branch signage, voiceovers, clothing/apparel, direct mail pieces, social media graphics, event branding and elements, digital advertising, and a great deal more. I’ve also made significant contributions to the overall design and aesthetics of PenFed branding – including an overhaul to email design and coding, standardizing logos and color palettes, and generating social media graphic templates. As the lead designer for PenFed’s partnerships with the San Diego Padres, New York Yankees, and Washington Nationals baseball clubs, I’ve excitedly created pieces ranging from print ads and calendars to permanent in-stadium signage and structures.
In addition to all of the opportunities and experiences described above, I have also provided my skills and services to several other organizations as a freelance contributor – with select projects featured in such publications as The Washington Post, Baltimore Magazine, and The Boston Globe, as well as on ESPN.com, SportsLogos.net, and Uni-Watch.com.