PENTAGON FEDERAL CREDIT UNION (Tysons, VA), 2017-present
In mid-2017, I joined a rapidly evolving Creative team at PenFed, and have since become the longest tenured designer currently on the creative team.
I’ve confidently and consistently concepted, created, and – prior to the hiring of project managers – coordinated projects for both print and digital use, spanning across multiple product offerings; this includes coding and designing emails and web graphics, recording voiceovers, creating and modifying new and existing direct mail pieces, billboards, membership brochures, flyers, in-branch posters, in-print advertisements, social media graphics, and much more.
With experience working on all of PenFed’s product offerings, I assist the Creative Manager and Director in overseeing the maintenance of brand consistency and message quality across all platforms, and routinely provide valuable design knowledge to our creative team. I am presently lead designer for projects pertaining to PenFed’s consumer loans, and its unique partnership with the Washington Nationals.
Project highlights include: at Nationals Park, designing the visual elements of the PenFed Kids Fun Zone, LED video board advertisements, and a branded sign to highlight and complement the PenFed Military Appreciation Section; designing the branded elements of the 2019-20 New York Yankees Magazine calendar, with unique ads and taglines for each month; developing and designing an internal-facing campaign for a Safe Return to the office during the COVID-19 pandemic; designing the 85th Anniversary logo for PenFed in 2020; recording voiceovers for several YouTube and social media campaigns promoting PenFed’s certificates and savings products; and coordinating, scheduling, and designing marketing assets for two annual, internal Thankathon campaigns – offering employees a chance to say “thank you” to U.S. troops serving overseas.
TOTAL WINE & MORE (Bethesda, MD), 2014-2017
Advertising Production Coordinator > Coordinator, Marketing/Advertising
As Coordinator of Marketing and Advertising at Total Wine & More, I was primarily responsible for the design, production and traffic management of print, digital, and in-store projects, coordinating all processes from concept to completion.
After exclusively handling ROP and preprint vehicles, and the versioning of print advertising, I was entrusted to also specialize in short-term projects requiring a turnaround of 30 days or less. These tasks included emails, in-store signage, coupons, flyers, billboards and much more. All projects required effective communication between many departments; I maintained a consistent and positive two-way flow of information to ensure all requests are completed on-time and without error.
Key contributions included: leading successful bilateral ad campaigns in correlation with The Washington Post, San Antonio Express-News, and St. Louis Post-Dispatch; standardizing templates and establishing a comprehensive library for email and ROP advertisement designs; providing insight and assistance with copywriting for print and radio advertisement projects; and ensuring the efficient implementation of new versioning software by coordinating with team members and fully analyzing all changes to critical processes.
HOME & DESIGN MAGAZINE (Rockville, MD), 2012-2014
Advertising Assistant/Office Manager > Digital/Distribution Manager
During my 18 months as Advertising Assistant and Office Manager, my role greatly evolved from a greeter at the front desk to one of the most essential employees in the office. Daily tasks included typical Office Manager duties: answering phone calls; sending and receiving faxes; preparing and mailing items; organizing the office; ordering needed supplies; and computer and equipment troubleshooting. I also arranged guest lists and thoroughly assisted in the planning, promotion and execution of company events. In May 2012, I successfully headed the Designer Sample Sale at the HOME & DESIGN Luxury Expo, during which designers sold overstocked items at reduced prices. In just two days, we raised close to $20,000 for the benefit of the Children’s National Medical Center.
As my position evolved, I assumed the duty of Advertising Assistant, coordinating advertisements and related materials for all publications, and editing and fact-checking advertisements, articles, layouts and promotional pieces. I designed new graphics for the website, as well as published advertisements and marketing materials. Additionally, I shared duties as the social media and website manager. In mid-2012, I assisted in the creation of a social media revitalization plan to increase web traffic and sales; both the website and our social media platforms experienced substantial growth shortly after implementation.
After serving as Advertising Assistant and Office Manager for 18 months, I was promoted to Distribution/Digital Manager in mid-2013. In addition to maintaining HOME & DESIGN’s presence on all social media platforms, I was also the primary website manager; I regularly scheduled, monitored and performed updates to the website, and continuously searched for (and implemented) new strategies to engage and increase our online audience.
With regards to distribution, I managed and organized in-house mailing lists and arranged for industry list updates, monitored customer satisfaction with subscription services, and initiated and managed cost-effective promotion, subscription and sales opportunities. Additionally, I redesigned, optimized and delivered new subscription sales materials, and provided support to sales, editorial and production staff to enhance visibility and results on their end.
DIAMOND DREAM FOUNDATION (Fairfax, VA), 2011
Marketing and Events Coordinator
With the Diamond Dream Foundation, a baseball charity organization focused on providing equipment and baseball training to underprivileged children, I lead a marketing campaign to promote the organization within the community, and raise awareness for its accomplishments and events. I immediately redesigned the existing primary logo and created new icons and graphics for marketing collateral, created advertisements to promote the foundation’s activities, events, and accomplishments, and constantly managed and updated the foundation’s website with photos and information. Additionally, I compiled press releases before and after all events.
The main objective of my position was the planning and promotion of the foundation’s annual celebrity golf tournament, which raises money for underprivileged children and gives donors the chance to play golf and mingle with local professional athletes. With an improved outreach and website, we established strong connections with local sponsors and key contributors to the foundation, which led to another successful tournament.
CALIFORNIA TORTILLA GROUP (Rockville, MD), 2009-2011
Marketing Intern > Promotions Coordinator
Performing as California Tortilla’s Marketing Intern, my primary responsibility was assisting in the planning, execution and analysis of in-store promotions and marketing events. My role expanded into performing additional demographic research and analytics for existing and future marketing strategies, plus proposing, collecting and organizing a full inventory of promotional items. I utilized my graphic design skills to create coupons and print advertisements, design an instructional guide for installing in-store signage, and participate in the building, editing and release of a brand new menu for all stores.
After serving as California Tortilla’s Marketing Intern for nine months, I was hired back two months later as their Promotions Coordinator. While also retaining my previous duties – in-store promotions, tracking and analytics, coordinating events, promotional items, etc. – I successfully led a summer concert series in collaboration with WHFS radio, entitled the “Battle to Break Out.” Performers played at select locations, finalists were selected via online voting, and the ultimate winner opened on the main stage at HFStival for rock legend Billy Idol. Additionally, I participated in discussions for the complete rebranding of the restaurant chain, continued to design coupons and print advertisements, and also added posters, a new in-store Hot Sauce Guide, and other in-store collateral and signage to my repertoire.
WASHINGTON NATIONALS BASEBALL CLUB (Washington, DC), 2008
Creative Services and Publications Trainee/Assistant Editor
As the trainee for the Nationals’ Creative Services and Publications department, I was part of the founding staff of Nationals Inside Pitch, designing the first logo and layouts for the new playbill-sized gameday publication. Throughout the season, I made many contributions to Inside Pitch, as well as the team’s other publications (programs, team yearbook) – including, but not limited to: editing and writing articles and series previews, compiling statistical information, and designing graphics, logos and page templates.
While continually interacting and coordinating with all facets of team operations, I participated in the planning, promotion and execution of marketing and community events, including the 2008 team photo and the inception of Miller Lite Party Nights. Marketing officials also incorporated my input in the design of the team’s new uniforms and marketing campaign in 2009. Additionally, I was responsible for planning the daily photo schedule for the team photographer, and took photographs of my own for use in publications and marketing collateral.
SportsLogos.Net, 2009-2017 (Freelance)
MLB Uniform Designer
One of the primary designers of Major League Baseball uniform graphics for SportsLogos.net, the leading sports logos reference website on the Internet. Using photos and style guides (both print and digital), I re-created all uniform elements for each team to the finest detail. As of early 2017, I designed nearly 1,100 uniform graphics for the website, including a revision of the website’s existing baseball uniform template. My uniform graphics have been featured on ESPN.com, Uni-Watch.com, Bleacher Report, SI.com, and SB Nation, and published in The Washington Post, the Boston Globe and Baltimore Magazine.
THE SPORTS NETWORK, 2005-2008 (Seasonal)
For three whole seasons, I covered home games of the Baltimore Orioles and Washington Nationals. During and after each game, I gathered statistics, provided game and scoring updates, interviewed players and coaching staff, and compiled game summaries to be published on The Sports Network’s website.
– Adobe Creative Suite
– Microsoft Office Suite
– HTML- and CSS-based email and website design and manipulation
– Social Media Marketing
– B2C Marketing
– Various CMS platforms (Constant Contact, ExactTarget, Prezi, WordPress)
– Google Analytics
– Excellent written communication, grammar and spelling
– Planning and organization
– Voiceover recording
– Photography (architectural, landscape, portrait, and sports)
Bachelor of Science – Marketing
University of Maryland University College