Creative by Neal

EXPERIENCE

Senior Graphic/Visual Designer

Andrews Federal Credit Union
Suitland, MD (Remote) | Dec 2022 – Sept 2025

Worked closely with the Marketing, Retail and Executive Teams to effectively execute campaigns across multiple platforms, strategically and visually. Embraced my knowledge and expertise to evaluate and evolve existing advertising, materials and messaging. Templated print and digital elements for seamless production; reworked documents and forms to comply with Federal regulations; provided design support for numerous events and celebrations.

  • Led branding and signage updates for 15 branch locations, creating scalable design standards for future expansions in collaboration with Retail and Community Engagement teams
  • Designed print and environmental materials for high-profile Awards Galas and Annual Meetings, ensuring cohesive visual branding
  • Produced and formatted 2022, 2023 and 2024 Annual Reports; developed a multi-tiered brand book to promote the Credit Union
  • Created promotional assets for new product launches and seasonal campaigns, collaborating with the Retail and product teams to drive member engagement and boost membership

Creative Manager

The Officer Down Memorial Page (ODMP)
Fairfax, VA (Remote) | Aug 2022 – Oct 2023

Established and managed brand standards, developed branding and creative elements for keystone fundraising events, such as the National Police Week 5K and The Officer Down Memorial Ride, and also produced promotional and educational materials for print and digital usage.

  • Developed full branding for keystone fundraising events, including NPW5K and ODMR, resulting in consistent visual identity across print and digital channels
  • Refreshed marketing collateral across web, email, and print using Adobe Creative Suite, aligning designs with updated brand standards
  • Designed custom merchandise (apparel, challenge coins, clothing, patches) to support fundraising efforts, and boost event visibility and store sales
  • Created print ads, social media graphics, and digital assets for emails and the website, contributing to increased awareness and donor engagement during all campaigns

Graphic Designer

Pentagon Federal Credit Union (PenFed)
McLean, VA (Hybrid) | July 2017 – Dec 2022

Assisted the Creative Manager and Creative Director in oversight and maintenance of brand consistency and messaging across all platforms. Provided design support for events, occasions and internal campaigns, including PenFed’s 85th Anniversary, a Safe Return to the office post-Covid, and two annual Thankathons to show gratitude to troops serving overseas. Solely responsible for production of near-daily ROP advertisements.

  • Designed and produced multichannel marketing assets for a full range of financial products, ensuring brand consistency across campaigns and channels
  • Recorded professional voiceovers for award-winning promotional and educational video campaigns, contributing to higher content engagement
  • Served as lead designer for military and sports sponsorship campaigns, including partnerships with the San Diego Padres and Washington Nationals; developed branded assets for in-stadium promotions
  • Designed and hand-coded HTML emails and website graphics; supported marketing automation and digital outreach strategies 

Advertising Production Coordinator >
Coordinator, Marketing/Advertising

Total Wine & More
Bethesda, MD | Jan 2014 – July 2017

Entrusted to join and lead a “Short Cycle” team, which specialized in completing tasks requiring a quick turnaround, such as design and versioning of HTML-based emails, in-store signage, and print collateral. Managed a successful weekly multi-channel advertising feature in national publications; included regionally-unique content and products; worked with store managers to create co-branded in-store displays. Designed branding and creative elements for several campaign rollouts, including delivery with Klink and Instacart, Minnesota Sundays, and Total Wine’s Lowest Price Guarantee program.

  • Created scalable email and ROP ad templates using Adobe InDesign and HTML, improving production efficiency and reducing design turnaround time
  • Proofed marketing materials for pricing and promotional accuracy; maintained and organized product image library for nationwide promotions
  • Independently designed and produced monthly Buying Guides for many locations, supporting customer education and in-store engagement
  • Designed targeted educational brochures for monthly loyalty events, enhancing the member experience and boosting event attendance
  • Edited advertising scripts and collaborated with cross-functional teams to refine messaging for print, broadcast, and digital campaigns across regional markets

Advertising Assistant / Office Manager >
Digital & Distribution Manager

Home & Design Magazine (Homestyles Media, Inc.)
Rockville, MD | Feb 2012 – Jan 2014

  • CMS-based HTML website management, including layout design and modification
  • Provided data-driven research, and established framework and strategy for new responsive website
  • Successfully implemented plan to revitalize social media presence and content — led to 200%+ increase in engagement and followers
  • Designed a variety of graphics for online use; edited magazine page layouts; created, trafficked and modified advertisements
  • Assisted in event planning and management for issue launch parties and other corporate events
  • Managed subscriber and distribution lists; organized and maintained storage of prior issues
  • Raised nearly $20,000 for Children’s National Medical Center through proceeds from sales of product samples at 2013 Luxury Expo
  • Performed clerical office manager duties, including answering phones, sending and sorting mail, sending and receiving faxes, and ordering supplies

Marketing Intern > Promotions Coordinator

California Tortilla Group
Rockville, MD | Aug 2009 – Apr 2011

  • Successfully led a multi-location, multi-event summer concert series in collaboration with local radio station WHFS
  • Developed an intricate Hot Sauce Guide to detail the hundreds of hot sauce offerings at each location’s “Wall of Flame”
  • Designed social media and website graphics, print and digital advertisements, coupons, posters, signage, and other promotional materials
  • Performed demographic research and analysis to gauge effectiveness of marketing strategies and promotions
  • Provided physical support at in-store events, including set-up and customer engagement
  • Assisted in the creation and release of a revamped menu and evolved brand identity; designed signage for the introduction of Coca-Cola Freestyle beverage dispensing machines

Creative Services & Publications Trainee / Assistant Editor

Washington Nationals Baseball Club
Washington, DC | Feb – Oct 2008

  • On founding staff of Nationals Inside Pitch, the team’s at-gate homestand publication; developed logo, page layouts, and other creative elements; coordinated distribution within the ballpark on gamedays
  • Researched and compiled statistics; edited and wrote articles, features and series previews for all team publications
  • Coordinated the 2008 team photo, including seating arrangements for players, on-field staff and executives
  • Provided continual support to Marketing and Promotions teams, including event planning and management for theme nights, giveaways, and sponsored promotions
  • Managed daily schedule and task list for team photographers; meticulously organized photography on digital file server; also captured photographs for use in marketing material
  • Invited to offer feedback and suggestions for 2009 brand updates, campaigns, and uniform modifications

MLB Uniform Designer

SportsLogos.Net
Freelance | 2009-2017

  • Among a handful of creatives responsible for updating and designing Major League Baseball uniform graphics for the leading sports logos reference website
  • Used photos and style guides to digitally and meticulously re-create uniform elements for each team
  • Revised the website’s existing baseball uniform graphic template
  • Graphics featured on ESPN.com, Uni-Watch.com, Bleacher Report, SI.com, and SB Nation; published in The Washington Post, the Boston Globe and Baltimore Magazine

Reporter/Writer/Editor

The Sports Network
Seasonally from 2005-2008

  • Covered home games of the Baltimore Orioles and Washington Nationals throughout the 2005, 2006 and 2007 seasons
  • Gathered statistics; interviewed players from home and visiting teams, as well as coaching staff and executives
  • Compiled game summaries for publishing on the TSN website
  • Provided in-game changes in real time, and scoring updates every three innings to writing staff

EDUCATION

Bachelor’s of Science — Marketing

University of Maryland Global Campus (formerly UMUC)